Staging is the process of professionally preparing your home for sale, regardless of price or location. Staging emphasizes your home’s best assets, making sure it appeals to the greatest number of prospective buyers as possible.
When you are selling your house, you want to think of it as a product that must be marketed to prospective buyers, just like if you were shopping at the grocery store. Staging is the process that turns your home into a well-packaged product that is appealing to as many potential customers as possible.
Staging should not be confused with decorating – it serves a very specific purpose, and costs much less. Decorating personalizes your home so that it is more comfortable for you, while staging de-personalizes your home to make it more comfortable for prospective buyers.
Prospective buyers need a little extra help visualizing what the house would look like if they lived there. We will simplify and de-clutter your home, and arrange your existing furniture to maximize the square footage, putting the emphasis on your house – not its contents.
As Accredited Staging Professionals™, ASP’s, we will use a proven approach to transform your house from a home into an appealing product that emphasizes its best features, allowing the buyers to “mentally move in – not move on”.